This is the second instalment of my new ten-part SEO tips for beginners series. Find part one here.
Responsive, mobile-friendly designs are key to listing highly in SERP (Search Engine Results Pages). Search engines use a multitude of factors to decide how high to place your site in web search results.
The algorithms they use are getting smarter and more complex over time, to such a point now that if you search for a website on a smartphone or tablet, websites with designs that display well on these devices will rank higher than sites without mobile-friendly layouts.
This is due to a growing trend in people accessing the internet through mobile devices. If this trend continues, the number of mobile devices is set to outnumber desktop devices accessing the web at any time.
Fortunately, Google has provided a tool to measure the performance of websites in mobile and tablet browsers. You can find the Google’s Mobile-Friendly Test Here.
Now, this is the screen that Google will show if your website is looking good wherever you go. If something is missing or needs changing (e.g. font size too small for mobile or too much flash) Google tells you!
3 General rules for mobile sites:
- Use simple, responsive and flexible website designs and themes as these load faster, and are easier to navigate.
- Think about the amount of media on each page. If it doesn’t add to the content of your blog or post then it shouldn’t be added, full stop. The same rule applies to widgets, videos, images and recordings.
- No flash. It bugs me and always needs an update. Aside from that, if your site takes too long to load you may find potential visitors and customers leaving without seeing your glorious content.